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Dobble launching new Paw Patrol, Pixar, Marvel and Minions editions in 2021

Dobble, Asmodee's flagship game of speedy observation, will introduce four hotly anticipated licensed editions in 2021, with new titles teaming up with the hugely popular Paw Patrol, Pixar, Marvel and Minions brands.


The game of spotting the single matching image between two cards has grown into a national phenomenon in recent years, becoming the UK’s best-selling game of 2018 and 2019 per NPD data. It has already experienced great success with licensed editions based on properties such as The Gruffalo, L.O.L. Surprise and Harry Potter, the latter of which in particular flew off shelves in 2019.


Beginning with Dobble Pixar, these four new games will be released across 2021, offering fresh new opportunities for fans of each property to find their perfect way to enjoy the fast-playing fun of Dobble.


“Dobble is a game whose format lends itself very well to great licensing crossovers, which we’ve already seen with the phenomenal success of the likes of Harry Potter Dobble,” says Anil Boodhoo, Asmodee UK’s National Channel Director.


“We’re excited to be partnering with four iconic brands on an ambitious release schedule as we continue to take Dobble from strength to strength.”


Retailers will be able to get an up-close look at these exciting new editions, as well as find out what else is next for the Dobble brand and discover other major new additions to the Asmodee catalogue, at the third edition of AsmoFair – our pioneering virtual trade show. Running from 17-23 January 2021, the event now features a 360-degree virtual tour of a fully built show stand that brings attendees even closer to the feel of an in-person show. With weekend and evening meeting slots available, retailers can head to asmofair.co.uk for more information or to book a meeting.

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